On 5th July, 2018, Martha Farrell Foundation (MFF) facilitated a day-long sensitization session on conducive and gender-just workplaces for the Gurgaon-based team of Superdry India. The session was conducted with 15 employees of the company to help them in:
●Identifying and understanding the attitudes and perceptions that abet sexual harassment at workplace
●Understanding boundaries and non-discriminatory behaviour at the workplace, so that everyone is equally involved and engaged (including women)
●Demystifying the Sexual Harassment of Women at Workplace Act 2013 and its importance in enabling conducive workplaces
For the past one year, MFF has been supporting Superdry India with the meaningful compliance of Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act 2013. We have been sensitizing the employees of the company and training the members of their Internal Committee (IC) about their roles and responsibilities. Superdry is a renowned international apparel brand, which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. It has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries.
Feeling relaxed after a meditative session during the training, a participant said, “We’ve never had such conversations before. While we learned about appropriate and inclusive behaviour at the workplace, we also got to know each other better. ”